About Us


With experience in international trade and transportation, award-winning journalist Barbara Spector Yeninas launched BSY Associates Inc. in 1974. Working from her basement in the early days, Barbara quickly developed a reputation for her dedication to public relations success. She opened BSYA’s first real office in Northern New Jersey in 1975 near many of the growing agency’s new clients. BSYA moved to Monmouth County in 2004. BSYA started as a public relations and advertising agency, quickly expanding into industry event planning, association management, crisis communications and graphic design. Today, the company embraces the disciplines of integrated marketing communications to deliver business results that continue to exceed expectations for clients all over the world.

Over the years, BSYA has retained clients in virtually every sector of the transportation industry on almost every continent, as well as a variety of leading companies in business-to-business markets, such as software, facility management, industrial equipment and business consulting.