Our History: Maritime Roots. Global Reach.
With experience in international trade and transportation, award-winning journalist Barbara Spector Yeninas launched BSY Associates Inc. in 1974 following her career as a maritime editor for a large daily U.S. newspaper.
Working from her basement in the early days of BSYA, Barbara quickly developed a reputation for her dedication to public relations success, during the formative years of containerization. This led to an expansion to a proper office in 1975.
BSYA started as a public relations and advertising agency, quickly expanding into industry event planning, association management, crisis communications, branding and graphic design.
Today, the company embraces the disciplines of branding and integrated marketing communications to deliver business results that continue to exceed expectations for clients all over the world and for their growth as well.
Over the years, BSYA has retained clients in virtually every sector of the transportation industry on almost every continent, as well as a variety of leading companies in business-to-business markets, such as software, facility management, industrial equipment and business consulting.