“It takes 20 years to build a reputation and only a few minutes to destroy it. If you think about that, you’ll do things differently” – Warren Buffett
The question is, “How much are you willing to risk?” Your entire organization – your assets and your reputation – is at stake if you are not prepared to respond to media scrutiny during an incident.
A crisis is any situation that threatens the integrity or reputation of your company—a terrorist threat or activity, legal dispute, theft, labor practices, accident or fire— that could be attributed to or perceived to be the fault of your company or employees.
At crisis time, your visibility is raised— the way in which you react to the crisis is played out in the media for everyone to see. Thus, your strategy needs appropriate messaging, appropriate timing and appropriate distribution channels to effectively communication with the media, employees, core constituencies, customers, and stakeholders.
BSYA facilitates rapid de-escalation of a crisis through timely and effective communications methods— whether it’s informing public and key stakeholders, anticipating and meeting needs of journalists, or setting up and operating public input channels— proper and professional action must be taken.
Your message must be managed clearly, honestly and consistently. We manage perception of competence, truth and openness to ensure inaccurate/misleading reporting is corrected immediately and that all news – good or bad – is communicated as soon as confirmed.
Preparation is key. How your company responds to the media during first 24 to 48 hours is critical. Whether dealing with a brief business interruption or a worst-case scenario, the extent of preparation could determine the future of your business, its assets and reputation.
It’s wise to have a plan in advance because most crises have a consistent pattern. By having a system in place, this allows you to deal with the situation at hand, and not waste time trying to decide how to respond.
Our experience has been played out successfully from labor issues to oil spills, environmental challenges to natural disasters and our expertise guides you through the most troublesome issues threatening your reputation.