January 10, 2009

Event Management

Event management can be a tool for strategic marketing and communication, used by companies of every size. We empower people, companies and organizations to engage and grow through forward-thinking media and fully immersive events.

Event management is basically project management to the creation and execution of events such as festivals, conferences, ceremonies, formal parties, concerts, exhibitions, mealtime and award celebrations, trade missions or conventions.

It involves studying the brand, identifying the target audience, devising the event concept, and coordinating the technical aspects before actually launching the event.

It can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third party vendors, and emergency plans.

BSYA assists many industries, charitable organizations, and interest groups hold events to market themselves, build business relationships, raise money or celebrate achievements. Companies can benefit from promotional events as a way to communicate with current and potential customers.

For instance, these focused events can occur as press conferences, promotional events or even service or product launches. Today, even sustainable planning allows an organization to showcase its environmental focus.

For more than 40 years, BSYA has produced some of the finest corporate events and industry events in the United States and overseas. BSYA has been coordinating the prestigious United Seamen’s Service Admiral of the Ocean Sea Award (AOTOS) since 1980 and Containerization & Intermodal Institute’s (CII) Connie Awards and seminars since 1985, among many others. Let us make you a guest at your own event.