BSYA NEWS
Our marketing strategies are having a tangible impact on the success of companies in the logistics and supply chain industry. By helping our clients reach their target audience, we are playing a critical role in the growth and success of this dynamic and fast-paced industry.
We are proud of the impact we have had on the logistics and supply chain industry and are committed to continuing to deliver innovative and effective marketing solutions to our clients.
BSY Associates Marks 50 Years as Premier Marketing Communications Agency Specializing in Supply Chain and Logistics
NJ–BSY Associates, Inc. (BSYA) is proud to announce today marks its 50-year anniversary as the premier marketing communications agency specializing in supply chain and logistics. In 1974, amid a predominantly male-dominated industry, Barbara Spector Yeninas founded BSYA, a pioneering move that marked the agency as one of the first woman-owned PR firms in the field of global trade and transportation.
Lisa Aurichio: Mastering the Art of Versatility and Redefining PR and Marketing
The Chief Navigators Magazine
July 13, 2023
Lisa Aurichio, President of BSY Associates Inc., received “The Most Admired Women Leaders in Business” award by The Chief Navigators magazine. This award is an annual compilation that celebrates extraordinary women business leaders who have shown exemplary leadership, innovative thinking, and notable accomplishments in their respective fields.
BSY Associates Inc. Named Marketing Communications Agency For Marine Repair Services-Container Maintenance Corporation
March 09, 2021
Marine Repair Services-Container Maintenance Corporation has appointed BSY (Barbara Spector Yeninas) Associates Inc. as agency for marketing communications, public relations, website development, social media and advertising for existing and new services to the international transportation industry.
BSY Associates Marks 45 Years as Marketing Communications Firm For Trade Agency
Global Trade Magazine
August 20, 2019
Forty-five years ago, Barbara Spector Yeninas made the leap from maritime journalist to owner of a public relations agency aimed at the industry at a time when females were rarely seen on the waterfront.
PR maven blazed trail for women in maritime
American Shipper
August 12, 2019
After 45 years running her own agency, Barbara Spector Yeninas is not slowing down, although she’s wearing sneakers with her skirts these days.
Woman Leader Barbara Yeninas Breaks Gender Barriers
Global Trade Magazine
February 07, 2019
Barbara Yeninas started her career as a maritime journalist, covering stories in the midst of the most historic moments in feminist history.
BSY Associates Names Lisa Aurichio as President
The Maritime Executive
January 28, 2018
Lisa LoManto Aurichio has been named President, BSY Associates Inc., a marketing communications and branding firm that has specialized in the international trade and transportation industry since its founding in 1974. Barbara Spector Yeninas, CEO and Founder, made this announcement.