“It takes 20 years to build a reputation and only a few minutes to destroy it.  If you think about that, you’ll do things differently”  – Warren Buffett

The question is, “How much are you willing to risk?” Your entire organization – your assets and your reputation – is at stake if you are not prepared to respond to media scrutiny during an incident.

A crisis is any situation that threatens the integrity or reputation of your company—a terrorist threat or activity, legal dispute, theft, labor practices, accident or fire— that could be attributed to or perceived to be the fault of your company or employees.

At crisis time, your visibility is raised— the way in which you react to the crisis is played out in the media for everyone to see.  Thus, your strategy needs appropriate messaging, appropriate timing and appropriate distribution channels to effectively communicate with the media, employees, core constituencies, customers, and stakeholders.

 BSYA facilitates rapid de-escalation of a crisis through timely and effective communications methods— whether it’s informing public and key stakeholders, anticipating and meeting needs of journalists, or setting up and operating public input channels— proper and professional action must be taken.

Your message must be managed clearly, honestly and consistently.  We manage perception of competence, truth and openness to ensure inaccurate/misleading reporting is corrected immediately and that all news – good or bad – is communicated as soon as confirmed.

Preparation is key. How your company responds to the media during first 24 to 48 hours is critical. Whether dealing with a brief business interruption or a worst-case scenario, the extent of preparation could determine the future of your business, its assets and reputation.

It’s wise to have a plan in advance because most crises have a consistent pattern. Having a system in place allows you to deal with the situation at hand, and not waste time trying to decide how to respond.

Our experience has been played out successfully from labor issues to oil spills, environmental challenges to natural disasters and our expertise guides you through the most troublesome issues threatening your reputation.

Properly executed events can be effective tools for strategic marketing communications and brand visibility. Companies of all sizes can benefit from an event that serves as a springboard to communicate messages, elevate position, create relevance, ensure networking opportunities and perhaps also raise money.

In addition to guiding our clients through the nuances of anticipated and unanticipated logistical challenges associated with event planning, BSYA is consistently focused on ensuring branding and funding objectives are met. We understand that it is important to serve delicious food with superior service, but we also know there is more to a successful event than engaging speeches, great lighting and satisfied attendees.

Our approach to ensuring a successful and flawless event involves studying the brand, understanding and identifying the target audience, devising the event concept, and coordinating the branding and funding opportunities as well as the logistical aspects long before the launch of the event.

For nearly 50 years, BSYA has produced some of the most recognized industry events in the United States and overseas. BSYA has been coordinating the prestigious United Seamen’s Service Admiral of the Ocean Sea Award (AOTOS) since 1980 and Containerization & Intermodal Institute’s (CII) Connie Awards and seminars since 1985, and is also the event director for the Maritime Association of the Port of NY/NY’s International Maritime Hall of Fame dinner, amongst many others. Let us make you a guest at your own event.

Design allows a clear vision of how best to position your brand, proposition or service. Our award-winning vision comes to life depending on the relationship we have with our clients and, in particular, our ability to inspire our design partners.

Our communicators and designers find it easy to convey the needs and ideas on behalf of our clients to each other.

We share the same mind-set, or, in global teams, the same language or culture, thereby avoiding miscommunication.

At BSYA, we understand the value the designer brings from their different perspectives and capabilities while we collaborate and learn from the talent and enthusiasm that designers possess.

Our graphics professionals notice things that other people don’t, which could lead to true inspiration.

We always remember that our designers might view the world in terms of gradient, texture and emotional resonance, and see value in a perfectly beveled corner.