MEDIA TRAINING
At BSYA, we provide media training classes for business leaders in order to help them develop their communication skills and prepare for media interviews. We offer training and message development packages that are tailored to our clients' specific requirements, timing, and budget.
We provide business executives with one-on-one coaching on everything they require to feel at ease and be prepared when interacting with the media, including how to dress, how to speak, and how to conduct oneself over the phone or in an online video chat. Also, they will learn how to evaluate the interviewer and regain control of an off-topic conversation.
In fact, we place a premium on critical messaging delivery through hands-on activities and tried-and-true media techniques. Moreover, during the session, we conduct mock interviews to ensure business executives are familiar with their messaging and body language, as well as ready to practice addressing difficult questions and bridge a negative conversation back to their core messages.
Additionally, a week later, another simulated interview is arranged to further test and assess message delivery and control, as well as additional areas to focus on for future interviews. At the end of the session, BSYA delivers a summary report of the client's strengths and areas of growth.
Our goal at BSYA is to help business executives feel secure when engaging with the media, allowing their essential messages to be communicated successfully while avoiding common traps and unintended errors. In actuality, being able to perform effectively in a media interview can directly boost both corporate and personal reputations.
BSY Associates is here for you, offering the media skills and competencies needed for companies to elevate and express their key messages in a tactical, timely, and consistent manner in today's fast-paced 24/7 news cycle environment. If you have any questions or would like to talk more, don’t hesitate to get in touch with us.
